MH Mena
Shining the light on exclusive haute couture craftsmanship to propel a rising brand forward.
This project was carried out in 2021 during my time at Digital360.mobi
Role: Creative Strategist & Web designer
Other contributors: Project Manager, Copywriter, Photographer, Videographer, Web developers
Tools: Figma
Outcomes: Improved brand positioning - a digital experience that resonates with MH Mena’s target audience
Results highlight: 141.08% traffic increase in November 2021 compared to the previous month
Context
As a rising haute couture atelier, MH Mena needed a creative strategy and new website to elevate their brand and attract their target audience, presenting their craftsmanship and collections in a sophisticated and modern fashion.
We interviewed their Founder & Creative Director to understand their ambition and vision, and what was needed to achieve the desired result.
UNDERSTANDING THE CLIENT'S BRIEF
MH Mena works with high-end clientele, including actresses, TV presenters, royals, stylists, businesswomen, and influencers. I interviewed some of their clients to create guiding personas that reflected the target audience.
LEARNING ABOUT THE TARGET AUDIENCE
COMPETITORS & INSPIRATION
During the discovery phase, I also learned about other brands in the haute couture industry to run a high-level competitor analysis and take inspiration.
Presenting concepts
I presented two concept designs using some of MH Mena's existing imagery, showcasing how we could translate their vision into a luxurious, elegant experience.
Imagery & media
MH Mena also hired Digital360 for a complete professional photo and video shoot to launch their new collection. I helped the client select the best photos, ensuring brand alignment across touchpoints.
Teamwork
The copywriter crafted elegant copy about MH Mena's brand philosophy, craftsmanship, and customer experience. Our developers ensured a quality implementation of the web design, smooth loading of the collection's photos, and functionality of the contact forms. Collaborating with them from start to finish was key to achieving the final result.
Website launch
The new website features clean layouts, elegant typography, curated copy, and stunning fashion photography, translating the client’s vision into a digital space that tells MH Mena’s story and showcases the quality of their craftsmanship.
Lookbook
The new website allows customers to receive a lookbook of their recent or upcoming collection in PDF format. I designed the digital lookbook, giving central stage to the collection's photographs while including a brief description of each garment.
